Business Program - Dreams Moscow

Business program
dreams dialogue

The modern world is changing literally before our eyes. One of the most pressing challenges today is forecasting the future.

As part of a three-day business program called “dreams dialogue”, you will learn how the lingerie industry market and customer behavior will change under the influence of global trends. At the master classes, speakers and international market experts will share their experience, practical advice and provide overviews of trends and tendencies.

Venue: Pavilion 2.4

Seminar Program

Monday 21/2/2022

11:30 – 12:50

Natalia Chinyonova, Chief Consultant for business technologies in retail at Fashion Consulting Group

14:00 – 15:30

Tuesday 22/2/2022

12:00 – 13:00

Anastasia Kotova, Trend expert, representative of the French trend bureau CARLIN Creative Trend Bureau in Russia

13:00 – 14:00

How to manage customer behavior and enhance the effectiveness of a lingerie store

 Anna Balandina, Expert practitioner in visual merchandising and store design, Founder of the VM Guru agency

15:00 — 17:00

Positioning strategy in Fashion Industry

Galina Chepaykina, Associate Partner, Consultant of CPS Trout & Partners
Valeriy Mifodovskiy, Associate Partner, Consultant of CPS Trout & Partners, Expert in the field of creative Industries
Svetlana Konchakova, Consultant of CPS Trout & Partners

Wednesday 23/2/2022

11:00 – 12:00

Round table: How to avoid the becoming of the brick and mortar shop an offline fitting room? How traditional retailers can compete with the online marketplaces thanks to the assortment and the selection of suppliers?

Moderator:

Maria Gerasimenko, Founder of the first school for the fashion business Fashion Advisers School, Expert on lingerie business development

Participants:

Olga Moskaleva, Director of the Wild Orchid retail chain;

Kristina Tatianchenko, Owner of a wholesale company and an expert on working with marketplaces;

Georgy Bagrationi, Lawyer, human rights activist, Head of the International Department for the Protection of Citizens’ Rights and Freedoms of the Pravomost Bar Association;

Irina Chernomor, Co-owner of the multi-brand showroom Sollery;

Maria Peterson, Founder of the online B2B platform lingeriebusiness.ru;

Ilona Chichigina, Owner of the boutique Vela Moda Intima in Yekaterinburg

13:30 – 14:30

Ekaterina Kozarezova, Natalia Isakova, Owners of the retail development consulting agency Team.Gear, owners of the franchise store chain ”BeautyBox” 

15:00 – 16:30

Andrey Stor, Art Director and Co-founder of the Agency “Kreativny Khod”

Watch the speakers’ reports at the dreams dialogue business program (September 2021).

“Visual merchandising trends for lingerie offline vs online”.

Natalia Chinyonova, Chief Consultant for business technologies in retail at Fashion Consulting Group

“Recommendations for the purchase of Spring-Summer 22 models: underwear, sleep and home wear, swimwear”.

Galina Kravchenko, Head of Assortment Department of Fashion Consulting Group, Head of Trend Analytics FCG/FashionSnoops

“Spring-Summer 2022 trend drivers: new customers expectations and style solutions for lingerie and clothing collections”.

Anastasia Kotova, Trend expert, representative of the French trend bureau CARLIN Creative Trend Bureau in Russia

“Tools for organizing remote work of employees”.

Elena Zalesskaya, Director of the HR Fashion agency Modnoe Buro, Teacher of Fashion Factory School

“How to compete in the Fashion Industry”

Galina Chepaykina, Associate Partner, Consultant of CPS Trout&Partners; Svetlana Konchakova, Consultant of CPS Trout&Partners

“Marketing strategy of a fashion company. How to develop a plan to increase sales by 25% and implement it as effectively as possible”

Irina Pishchuk, Marketing specialist number 1 in fashion, author of books on marketing, CEO Academy of Fashion Marketing

“The basics of style in beach collections that the seller should know”.

Astanda Chegia, Stylist at Practical Fashion Solution